The merged company "began to subsidize the magazine last May in the hope of restoring circulation, build advertising and make it a self-sustaining enterprise by Aug. "We succeeded in doing it, but nobody wanted it." "We tried hard to turn out a better editorial product," an unnamed Crowell, Coller executive told The New York Times. Later, This Week was owned by Publication Corporation, which was taken over by Crowell, Collier & Macmillan in a January 1968 merger, but the magazine was "already fighting for survival." William Woestendiek, former editor of IBM's Think magazine and former city editor of The Houston Post, was brought in to revamp the editorial format. Why did burlesque die?" By 1963, This Week reached its highest circulation. You can bore a mass audience to death with acres of flesh. Nichols turned the financial fortunes of This Week around by "shun anything controversial": "I'm neither pious nor preachy, but my first principle is success and has paid off in success. In 1948, This Week surpassed the American Weekly as the American newspaper supplement with the largest advertising revenue. Nichols became editor of the magazine in June 1943, just before the death of Meloney the same month, and a year later the magazine started to turn a profit. It also changed to including 52% articles and 48% fiction at one time it had contained 80% fiction.
In 1942, This Week cut its size down and eliminated run-overs to back pages. Nichols (leaning forward, center), This Week magazine and Julius Ochs Adler, The New York Times. Left to right: Norman Chandler, Los Angeles Times William I. Peak Īmerican newspaper editors speak with survivors at a hospital in the newly liberated Buchenwald concentration camp, April 1945. It also published articles on national affairs by such major writers as former President Herbert Hoover, Adlai Stevenson II, Richard M. In The New York Times, Henry Raymont wrote:ĭuring the early years, This Week's editorial content was made up mainly of fiction articles by such major writers as Sax Rohmer, Erle Stanley Gardner, Pearl Buck, P.G.Wodehouse and Bruce Catton.
William Brown Meloney she had been editing the Herald Tribune's Sunday magazine since 1926.
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The magazine's editor at the time was Marie Mattingly "Missy" Meloney, who used the professional name Mrs. The first issue appeared on February 24, 1935.
Knapp changed its name and began to syndicate it to other newspapers. This Week was being published as the New York Herald Tribune Sunday Magazine when publisher Joseph P. Magazine historian Phil Stephensen-Payne noted, "It grew from a circulation of four million in 1935 to nearly 12 million in 1957, far outstripping other fiction-carrying weeklies such as Collier's, Liberty and even The Saturday Evening Post (all of which eventually folded)." It was distributed with the Los Angeles Times, The Dallas Morning News, The Plain Dealer ( Cleveland, Ohio), the Boston Herald, and others. When it went out of business in 1969 it was the oldest syndicated newspaper supplement in the United States. A decade later, at its peak in 1963, This Week was distributed with the Sunday editions of 42 newspapers for a total circulation of 14.6 million. In the early 1950s, it accompanied 37 Sunday newspapers. This Week was a nationally syndicated Sunday magazine supplement that was included in American newspapers between 19. McClelland Barclay cover for This Week (September 24, 1939)